Cookies · in effect 5 September 2026
Cookies and tracking
Version 2.7, in effect from 5 September 2026, and it supersedes every earlier version of this page. Playway Books may revise this text; the version and date above change when it does, and continued use of this website after that is acceptance of the revision. If you need the text as it stood on a particular date — because you are relying on it — write and ask, and it will be sent to you.
Analytics and Advertising ask you first, separately. PostHog and the two forms do not, and this page says which is which
Nothing measures or advertises to you through Zaraz until you agree. A panel asks when you first arrive, and it asks two separate questions — Analytics and Advertising — because agreeing to one is not agreeing to the other. Refuse both and no identifier is created and nothing is recorded for either — that is not a lesser version of the site. Agree to Analytics and Playway Books can see which pages are read and how; agree to Advertising and Google Ads receives a signal for remarketing. You can change either answer on this page at any time. PostHog is separate from all of that — it is not part of the panel, and it runs on every page regardless of what you answer or whether you are ever asked; the next paragraph and the table below say exactly what it does.
Google Analytics 4 and Google Ads never contact your browser directly. Microsoft Clarity does. Analytics and Advertising both run as Cloudflare Zaraz tools, but not identically. Google Analytics 4 and Google Ads run on Cloudflare’s own servers, so no Google address is requested by any page here — Google still receives the measurement or the advertising signal, if you agreed, and the privacy policy names it as a processor, but it never sees your browser directly. Microsoft Clarity is different and we would rather say so plainly than let the same claim cover it by accident: it is a session recorder, its script runs in your browser once you agree to Analytics, and it contacts Microsoft’s servers directly — www.clarity.ms, scripts.clarity.ms and u.clarity.ms — to send what it records.
PostHog runs on every page, and it does not ask. It is a separate product-analytics tool, not a Zaraz tool and not part of the panel above: it counts pages read and elements clicked whether you agree to Analytics, refuse it, or never see the panel at all. Its identifier lives in this browser’s local storage rather than a cookie, session recording is switched off, and nobody is identified by name.
This site sets one cookie of its own, and it is the one that remembers your answers. There is no account, no session and nothing else it keeps about you between pages.
The two forms are on different terms, and we would rather say so than let one rule seem to cover both. HubSpot loads with the page on For Schools and Contact, without asking, and sets a token that identifies your browser to HubSpot. Everything below sets out what to do about that.
This page was drafted for this website and this company on 2 September 2026. It states the law as we understand it and describes what we actually do, but it has not yet been settled by a lawyer, and it is not legal advice. If anything here is wrong, tell us at learn@playwaybooks.com and it will be corrected rather than defended.
What a cookie is, briefly
A cookie is a small file a website asks your browser to keep and hand back on your next visit, so that the site can recognise the browser. Related technologies do the same job by other means — local storage, session storage, pixels, fingerprinting scripts, software development kits inside apps. This page covers all of them, not just the ones literally called cookies, because a policy that only mentions cookies is a policy with a gap in it.
What this site does on its own
One cookie, and it exists to hold your answer. When you reply to the panel, that reply is written to a first-party cookie so that you are not asked again on every page. It records which purposes you agreed to and nothing else — no identifier, no history, nothing that says who you are. It is the one thing on this site that a refusal does not remove, because a refusal has to be remembered to be honoured.
Beyond that, nothing that needs a cookie. The pages are static, so there is no session to keep. There is no account, so there is nothing to log into. There is no theme to remember either: this site renders the same cream page on every machine, whatever your operating system asks for, so there is no setting of yours to store. Your language and your place on a page are handled by the browser itself. The three typefaces are served from our own domain rather than a font network, so no third party sees a request for them.
The one measurement this site takes for itself has no cookie in it and no question attached. When you press a Buy control the link passes through this site before opening the retailer, and one number goes up: how many people pressed that shop’s button that day. No cookie, no identifier, no IP address, no session, no row per person. It cannot be worked backwards into a reader, which is why it is not behind the panel — there is nothing to consent to. The privacy policy describes it in full.
Our server keeps ordinary security logs, as any server does, and they are retained for 180 days because the CERT-In Directions of 28 April 2022 require it. They are not analytics and nobody reads them to find out what you looked at.
The third parties, and how to avoid each
They differ in scope and in terms. Analytics and Advertising are each on every page and each waits to be asked — separately from each other; HubSpot is on two pages and does not wait at all; PostHog is on every page and does not wait either. None of that is an accident and the difference is the reason this table has four columns.
| Who | When it runs | What it may set | How to avoid it entirely |
|---|---|---|---|
| Cloudflare Zaraz, carrying Google Analytics and Microsoft Clarity — Analytics | On every page, but only after you agree to Analytics. A panel asks first, and until you answer nothing measures anything. Refusing is a complete answer and the panel does not come back to ask again. | If you agree: which pages you read and when, against an identifier held for Google Analytics 4, sent from Cloudflare’s own servers rather than your browser, so no Google address is ever contacted by this page. Separately, Microsoft Clarity records session replay and heatmap data — mouse movement, clicks and scrolling, not just which pages you read — and its script runs in your browser and posts what it records straight to Microsoft, at www.clarity.ms, scripts.clarity.ms and u.clarity.ms. If you refuse: nothing at all, from either. | Refuse Analytics when asked, or press “Review your cookie choices” further down this page and change your answer. Blocking third-party cookies or scripts in your browser also stops both, and every page of this site still reads normally with all of it blocked. |
| Cloudflare Zaraz, carrying Google Ads — Advertising | On every page, but only after you agree to Advertising — a separate question from Analytics. You may agree to one and refuse the other. | If you agree: an advertising and remarketing signal, sent from Cloudflare’s own servers rather than your browser, so no Google address is ever contacted by this page. If you refuse: nothing at all, and no identifier is created. | Refuse Advertising when asked, or press “Review your cookie choices” further down this page and change your answer. Blocking third-party cookies or scripts in your browser also stops it, and every page of this site still reads normally with all of it blocked. |
| HubSpot — the enquiry form and the message form | On the two pages that carry a form — For Schools and Contact — as they load. Not on any other page, and NOT behind the panel: these two load without asking. | A visitor token that identifies this browser to HubSpot, so that a form you start and a form you send can be joined up. It is set on HubSpot’s European servers and lasts months rather than a session. | Stay off those two pages, or block third-party scripts. Ring the office or write an email instead: the number and the address are below, and an enquiry by telephone is exactly as welcome. |
| PostHog — product analytics | On every page of this site, as it loads, added 5 September 2026. It is not part of the Zaraz configuration above and does not wait for the panel: it runs whether you agree, refuse, or never see the panel at all. | Counts which pages are read and which elements are clicked, against an identifier PostHog stores in this browser’s local storage rather than a cookie. Session recording — a replay of the page rather than a page-view count — is switched off. Nothing on this site tells PostHog who you are, so no profile is built for you by name. | Clear or block this site’s local storage, or block third-party scripts. PostHog does not read the panel, so refusing Analytics or Advertising there has no effect on it — blocking scripts, or clearing site data for this domain, is what stops it. |
What is in the Cloudflare configuration
Cloudflare Zaraz is a box that other tools go into, and the box is edited by Playway Books in Cloudflare’s interface rather than in this website’s code. An earlier version of this page said that if an advertising or remarketing tool was ever added to it, that would be a different purpose and it would not arrive quietly. It has now arrived, so we are saying so plainly rather than letting the promise go unkept: Zaraz today carries three tools behind two questions. Google Analytics 4 and Microsoft Clarity are both behind Analytics, and Clarity is a second, independent tool rather than a feature of Google’s, which is why it gets its own sentence above rather than a mention inside Google’s. Google Ads is behind Advertising, asked separately, exactly as promised: it has its own entry in the panel, so a reader who refuses Advertising never loads it, and the site’s content security policy names every address a script may talk to — www.clarity.ms, scripts.clarity.ms and u.clarity.ms for Clarity among them — so anything running in your browser is refused until this page and that policy are both changed. Those ties are still deliberate and they are still what discipline here consists of; this page is the record of the policy changing in step with the code, not a claim that nothing ever gets added.
Why PostHog is not in that configuration at all
Because Playway Books asked for it directly as a script rather than as a Zaraz tool. It is not edited in Cloudflare’s interface, it is not one of the two questions the panel asks, and refusing both of those questions does not affect it. This is a deliberate choice, not an oversight or a gap in the panel, and it is why PostHog gets a table row of its own with nothing in the “when” column about waiting to be asked.
Why HubSpot is not behind the same question
Because it is the form rather than a measurement of you: a HubSpot embed renders the fields you type into, and a form behind a press-to-load button was tried on 3 September 2026 and taken out at Playway Books’ request. The consequence is real and it is yours to know about — opening For Schools or Contact contacts HubSpot and lets it set a token before you have typed anything, whether or not you go on to write to us. If you would rather that did not happen, do not open those two pages: the telephone number and the email address are on every page of this site and reach the same desk in Kochi.
And the retailers, once you leave
Amazon, Flipkart, JioMart and any other shop you reach from here are separate companies with their own cookies and their own policies, and those apply from the moment their page loads. We have no control over them and no visibility into them. The same is true of the social platforms our footer links to; nothing from those platforms is embedded on this site, so none of them can see you here unless you click through.
How to change your answer, or switch it all off
Change your answer, whenever you like
Your answer is kept in this browser and nothing else. Reopening the panel shows what you chose and lets you change it — turning measurement off later works exactly as well as never turning it on.
Your browser, which works on all of it
The panel governs Analytics and Advertising. Your browser governs everything, including HubSpot and PostHog, neither of which the panel touches, and it is the answer if what you want is none of it. Every current browser lets you block third-party cookies, block scripts, and clear what is already stored; the setting is usually under Privacy, and the browser’s own help explains its version better than we could. A tracker-blocking extension does the same thing with less effort. Block all of it and every page of this site still reads normally — nothing here depends on a cookie. What you would lose is the two forms, which need HubSpot’s script to render at all, and the telephone number reaches the same desk without one.
A “do not track” or global privacy control signal is not read by this site, and we would rather say so than leave you to assume it is honoured. The panel is the mechanism that is real here.
If you would rather we held nothing about you, write one line to learn@playwaybooks.com. Anything Playway Books holds that identifies you will be deleted, and we will tell you when it is done. The privacy policy sets out that right, and the grievance page is where to go if the answer is not good enough.
If this changes again
This page changes in the same release as the site, and it has now been rewritten six times — including the version that had no mechanism to describe and had to say so, one that corrected a tool wrongly named in the version before it, and this one, which added the first tool on this site that runs on every page without waiting for the panel at all. If Playway Books adds a third Zaraz purpose, an embedded video, a chat widget or anything else that sets a cookie, it is described here in the commit that ships it — but not everything that gets added in future will necessarily get its own entry in the panel first, because PostHog did not. The version and date at the head of the page are how you can tell what is current.
Questions about anything on this page go to learn@playwaybooks.com, and a person answers them.
If this page and the site disagree, the page is the defect.
Everything above is checkable with a browser’s network tab, and we would rather you checked. Refuse the panel and watch: Analytics and Advertising stop completely, and PostHog keeps running regardless — that asymmetry is the point of this page, not a thing to discover by watching the network tab yourself. Four companies are named here and this page says exactly which pages load each one and on what terms; if you find anything else contacting anybody, that is a bug and we would fix it the same day — tell us and we will.
The Grievance Officer
The Grievance Officer Playway Books Pvt Ltd 43/2153, Jewel Homes, Flat E1, Whitefield, A-Block, SRM Road, Kaloor, Ernakulam, Kerala 682018, India learn@playwaybooks.com +91 99471 23678Every complaint is acknowledged within 48 hours and answered within 30 days. Write in English or Malayalam. If a complaint needs longer than that, you will be told why and when to expect an answer, rather than hearing nothing.
Talk to us
- +91 99471 23678 Kochi office, weekdays
- WhatsApp +91 99471 23678
- learn@playwaybooks.com
43/2153, Jewel Homes
Flat E1, Whitefield, A-Block
SRM Road, Kaloor
Ernakulam, Kerala, India — 682018
- CIN
- U22220KL2022PTC074201
- GSTIN
- 32AAMCP6989J1ZN